To illustrate the point he showed us a business 101 graph with a smart axis and easy to use axis. The problem is that the aren’t so smart and they’re not so easy to use. Rule 1: Use colors with intent, use colors with consistency.īefore showing us the iPhone and all its glory, in the beginning of the presentation Steve Jobs first gives us some context about the current smartphone category (devices with plastic little keyboards that could access the baby Internet) at the time. Make your presentations easier to understand.These seven rules will help you accomplish three things: These rules are timeless and very much still in play in presentations Apple makes today if you look for it. What I’ve discovered are seven golden rules that will one-up your slides and make your presentations more engaging and persuasive. I rewatched the presentation many times paying close attention to the slides. I’ve decided to do a tear down of these presentation slides. Heralded by some as one of if not the best presentation of the century, the presentation that introduced us to the phone that changed the world is packed with lessons to help us revolutionize our presentations. Tearing down the original iPhone presentation deck Why is this important?īecause these slides are the final piece of the puzzle to create insanely great presentations like Steve Jobs and Apple. I’m here to tell you more about the unsung hero of Apple presentations, the iconic slides. What makes an Apple presentation insanely great is not just the amazing products, the well-structured story, and the performances rehearsed with so much discipline, but also the beautiful, simple, and, dare I say, iconic slides. We hear presentation experts talk quite a bit about the story, structure, and speakers’ performances of Apple keynote events, but we rarely hear about the slide decks that support these reality-distorting presentations. Iconic Slides: 7 rules Apple’s slide decks teach us about creating insanely great presentations Slides, the unsung hero of Apple keynotes

Apple keynote presentation slides